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Content creation guide

Stories is the official blog of Cafe24 Store where partners can share their passions and insights about e-commerce.
Content creation know-hows
  • In content writing, it is important to tell interesting stories with structure and visual elements.
  • Learn how to create appealing content that catches the eye of store owners.

Design

  • Engaging content always has a clear and appealing message.
  • The visual elements used in content writing must be intuitive in a way that makes the audience quickly understand the meaning of the text in the content.

1. Use clear and high-definition images.

    Do
    Don't


2. Adding images to your content can help readers understand better.

    Do
    Make it easy to leave reviews first to encourage more customers to write a review. They should be able to write a review in a click or two.

    Don't

    Make it easy to leave reviews first to encourage more customers to write a review. You can show what rewards they can earn but what's more effective is to provide an easy-to-use review interface. Most customers are not willing to leave a review because they think their online shopping is done once they've received their product. They are less likely to leave a review when they have to be redirected to a different page or the interface is complicated. They should be able to write a review in a click or two.



3. Use two or leff fonts that areeasy to read.

    Do
    Best fonts

    Don't
    Worst fonts



4. Write the title, subtitle, and paragraphs in different-sized fonts to make them look organized.

Tone

  • Before deciding which tone to use, ask yourself what you want your writing to sound like.
  • Avoiding a negative or intimidating tone and think about how to set the tone in a way that encourages store owners to purchase your product.
  • Here are some tips to help you make your content more appealing and convincing.

1. Make it easy to understand

    Do
    If you use technical words, make sure to explain or define them.

    What's good about this product?

    We provide features needed for marketing experiments such as A/B testing (User preference test).

    Don't
    Avoid lengthy descriptions or jargon that make your content sound like a research paper.

    In many cases, the ratings and reviews of the products are displayed on the product list and customers have a tendency to see other people's opinions as facts when they are uncertain.



2. Be confident

    Do
    Don't be vague; Be clear

    - The inquiries directly linked to sales increased by 5 times.
    - The monthly conversion rate has exceeded 70% since I installed the app.

    Don't
    Don't be arrogant or too direct.

    - Just install the app. Don't ask why.
    - You can trust us because we have been in this field for over 20 years.



3. Be simple and honest

    Do
    Be concise and accurate when giving precautions or advice.

    - Vague menu item names fail to attract user attention and lead to a lower reach.
    - Users generally have a desire to spend wisely.

    Don't
    Avoid negative or exaggerating language when giving precautions.

    - It does not make sense to expose too much product information.
    - This product does not have options. Do not ask questions regarding this.



4. Encourage and understand your audience

    Do
    Understand the problems that online store owners may face and provide practical solutions.

    - Do you need advice on how to make your customers stay?
    - It's necessary to see if there is any loophole that drives customers away.

    Don't
    Avoid criticizing or overprotective tones.

    - Why haven't you used this app?
    - You must have been so hurt by complaints and bad reviews.

Title

  • Readers decide whether to read your content depending on its title.
  • They leave the page immediately when they find that the content is not informative, so it’s important to let them know the content is what they’ve been looking for with an eye-catching title.
  • Create an attractive title that gets your audience’s attention in 3 seconds.

1. Include the key message of your content in the title and make sure the title does not exceed 30 characters.

    Do
    Make the title short and relevant to the audience.

    - The one secret you need to know to increase sales
    - Don't stress over customer inquiries
    - Simply manage customer inquiries in one place

    Don't
    Avoid exaggeration or expressions that have no context.

    - Cafe24 Store's best app
    - 5x sales guaranteed
    - We provide the best services


Flow


  • In content writing, editing is more important than in any other type of writing.
  • Start off with something interesting and persuade the audience with concise words as you procced.


1. Make your writing sound organized and persuasive with stores.

    Do
    Here are some good examples of introducing a video-editing app:


    ① "More and more online stores choose to use videos to advertise their products because they are effective. But editing is always the hardest part."
    → This sounds like you relate to the audience and understand their needs.

    ② "Here is a video-editing app that makes your video editing job much easier. This app, developed by a renowned TV commercial director, provides templates by industry and screen size with an easy drag-and-drop interface."
    → This provides the solutions that meet the needs of the audience.

    ③ “Find the app at Cafe24 Store and install it with just a few clicks. Configure the settings easily with the manuals.” (Provide quantitative figures such as conversion rate, sales, time spent on the store, etc.)
    → This emphasizes the benefits of the app.

    ④ "__ also uses this app. Try it for free now!"
    → Remind the audience that this app is used by populur online stores and they can get a free trial.

    ⑤ Provide a button that links to the product details page.
    → This encourages the audience to learn more about the product.



    Don't
    Here are some bad examples:


    ① "You can search for video templates by industry."
    → Don't list the features of your product without any purpose or context.

    ② List the features of the video editing app.
    → Simply listing the features has no impact on the audience.

    ③ A lengthy description of how to use the video editing app
    → A lengthy description may make the audience lose interest.

    ④ Include service fees and contact information in the content.
    → The audience may see your writing as an ad and find it annoying.

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